It’s the “story” they keep telling themselves as to why they don’t have what they want, or the “story” about why their company is highest price and that’s why their competition gets the business. If this is you or your team, call us for coaching! Anytime someone feels that it might be their resources that are holding them back, I would question their resourcefulness first! Developing new behaviors (rituals) can and will change your life. What if you prioritized your day by doing the hardest thing first? What if you chose to make those cold calls (money producing activity) before you shuffled papers all day? Learn the habits of the most successful!