A great speaker is able to gain rapport with everyone and keep their attention. When you can lead an audience to feel anything you want them to feel – you have won. You have the power to make them laugh or cry. What makes a great speaker is that the audience remembers it and more importantly was able to go to their own “mental mall” meaning that they were able to apply it to their own lives. It’s not about what I say, it’s about what my audience needs to hear.